The fine folks at MoFilm asked me to make a 90 second piece that could be used to open a big conference for KPMG. They wanted something that would demonstrate the value of data and analytics in a ‘non traditional way.’ My writing partner Robert and I came up with a very tongue-in-cheek film about the first man who had the AUDACITY to sell sliced bread (pre-sliced). Sounds ridiculous, but KPMG was so happy they flew me out to London and gave me a shiny award! Check out the spot here.